SureFeed Microchip Pet Feeder Connect – Requires Hub (Sold Separately)
$227.90
Price: $227.90
(as of Mar 26, 2026 16:07:44 UTC – Details)
The surefeed microchip pet feeder connect lets you keep track of your pet’s feeding habits and enables you to serve accurate portions every time you fill their bowl. The feeder connects to the Sure Petcare app via the hub (sold separately). you set the portion size within the app and then when you fill your pet’s bowl, LEDs guide you to the correct portion weight within 1 g of accuracy. Use the app to view when your pet was last fed to prevent double-feeding in busy households and view your pet’s feeding habits over time. Notifications inform you how much your pet eats at each visit to the bowl, whether they have eaten wet or dry food (when using the two half bowls) and when the bowl is topped up. The microchip pet feeder connect only opens for a registered pet’s veterinary implanted microchip or RFID collar Tag to prevent pets stealing each others’ Food. One collar Tag is supplied with the product. It requires four C cell batteries which last around six months with normal use. Batteries are not included. Set Contains: 1 x SureFeed Microchip Pet Feeder Connect 1 x grey single bowl 2 x grey half bowls 1 x grey mat 1 x user manual 1 x RFID collar tag
Is Discontinued By Manufacturer : No
Product Dimensions : 13.8 x 10.6 x 10.2 inches; 3.22 Pounds
Item model number : 394540
Batteries : 4 C batteries required.
Date First Available : June 5, 2019
Manufacturer : Sureflap Ltd
ASIN : B07RHZHHGN
Best Sellers Rank: #4,314 in Pet Supplies (See Top 100 in Pet Supplies) #11 in Dog Automatic Feeders
Customer Reviews: 4.0 4.0 out of 5 stars (898) var dpAcrHasRegisteredArcLinkClickAction; P.when(‘A’, ‘ready’).execute(function(A) { if (dpAcrHasRegisteredArcLinkClickAction !== true) { dpAcrHasRegisteredArcLinkClickAction = true; A.declarative( ‘acrLink-click-metrics’, ‘click’, { “allowLinkDefault”: true }, function (event) { if (window.ue) { ue.count(“acrLinkClickCount”, (ue.count(“acrLinkClickCount”) || 0) + 1); } } ); } }); P.when(‘A’, ‘cf’).execute(function(A) { A.declarative(‘acrStarsLink-click-metrics’, ‘click’, { “allowLinkDefault” : true }, function(event){ if(window.ue) { ue.count(“acrStarsLinkWithPopoverClickCount”, (ue.count(“acrStarsLinkWithPopoverClickCount”) || 0) + 1); } }); });
Connects to the Sure Petcare app (REQUIRES HUB, HUB SOLD SEPARATELY)
The Feeder connects to the Sure Petcare app via the hub (sold separately). you set the portion size within the app and then when you fill your pet’s bowl, LEDs guide you to the correct portion weight within 1 g of accuracy.
Accurately weigh your pet’s food using the integrated scales. Notice changes in your pet’s feeding which could indicate illness.
GREAT FOR PETS ON PRESCRIPTION DIETS: Holds 13.5 fl. oz, wet or dry pet food. The lid closes to form a seal with the neoprene lip, helping to retain moisture and to keep food fresh.
Microchip operated – stops pets stealing each others’ food (Uses pet’s ID microchip or RFID Collar tag available from Sure Petcare)
The HUB IS REQUIRED to use the added features, such as portion amounts, to push the data from the Feeder to your Smartphone.
The Hub is required to connect to the app.
8 reviews for SureFeed Microchip Pet Feeder Connect – Requires Hub (Sold Separately)
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$227.90
Auros –
great product, resolved food conflict between our cats
This product has been an absolute godsend for us. We have an elderly indoor-only cat who has special dietary needs, and also likes to nibble throughout the day. We also have a big young indoor-outdoor boy (who materialized in our yard one day, we think abandoned by another family for the crime of turning from a kitten into an ornery unfixed tom — he became a total sweetheart after he got fixed). He still has insecurity from when he was on the street, and will scarf down any food he can find, and then tell you he hasn’t been fed in days. The chip-activated feeder has made it so we don’t need to lock the poor old girl in the bedroom for hours, to give her time to eat without having her food stolen. It took a week or two to teach her how the feeder works, but she figured it out and it’s worked great for us for years. We also ended up getting the chip-activated door, and setting up a curfew mode, so he can go walk around the yard during daylight but is locked in overnight once he comes in for dinner.
Cat –
Exactly what I had hoped for!
After rescuing 3 cats, who ended up all with different nutritional needs (kitten vs adult, special GI food for one, and medications for the other), ensuring everyone got what they needed was almost impossible. Surefeed was the perfect solution and has offered such peace of mind – everyone gets their full portions (no food stealing), i only have to pay for the medicated food for the kitty who needs it, and the cats can graze as much as they want!Cons:Cost – this item is expensive, especially for 3! I definitely had to save up for each one. But, for the benefits above, I think it’s worth it.Microchip – I had no issue with Minnie, however for the 2 boys for some reason I had the hardest time getting the feeders to recognize their microchips. I called customer service (they were fabulous), who changed the mode to recognize expanded frequencies of chips in case that was the issue. It wasn’t, but worth a shot if you’re having trouble. Ultimately, I think their chips were just too far back on their bodies and the boys weren’t getting close enough to trigger. What worked the best was buying a stand which raised the feeder just enough that when the boys walked up they were positioned further inside the opening. Now the feeder senses their chips no issue. I bought the stands on etsy, but I’m sure you could find it other places if you think it would be helpful.Note: Surefeed does provide tags you can use in place of a microchip, but none of my cats wear collars, and the attempt to get the boys used to collars was NOT going well. So relieved I could get it working! If your cat already wears a collar though, this would be an easy alternative.Overall, an amazing prodect, and would highly recommend for anyone with multiple cats!
Cat Hatter –
Expensive, but worth it.
This feeder is absolutely worth the money if you have multiple pets and they steal each other’s food.In my case one of my older cats is on an expensive prescription diet so I do not want my new cat eating her food. I think older animals will generally eat slower so Audrey likes to step away at about 50% to stretch her legs which gave Sultan an opportunity to sneak in before the door closed to snap up her remaining food. After reading though the user’s manual they mention you have to reach out to Sure’s support to activate some special modes to deal with this particular problem and here is where you need a few extra things.1.) You need to install their app on your phone2.) You need the Sure Petcare Hub manages WIFI between your Sure devices and your network) which must be plugged in by network cable. NOTE: the hub must be connected over a wired Ethernet connection so you need a free network port to make it work on your router or modem.Provided you now have both you can now reach out to Sure’s petcare customer support and activate two custom modes (to address a food bandit)1.) Intruder mode- Scans every 5 seconds for microchip of cat permitted to feed and closes immediately if they are not within range. This mode provides a much faster closure vs. using the app alone because it increases the response time by decreasing the scan interval.2.) Forced Lid Closure – Pushes out an intruder cat. So even if Sultan could somehow make it to the bowl before the lid closes the lid would push his head out of the bowl. Some may be worried about pinch points and injury here but the lid hinge gently pushes Sultan’s head out of Audrey’s bowl so no worries here.These two modes are very effective in dealing with Sultan’s food theft however I’m a little surprised they aren’t the default mode of operation. Also I am a little annoyed that you can’t enable them without customer support intervention and you need the hub to do so. I think most people would have preferred to be able to enable them through the app or better yet have them be activated by button presses on the device itself without requiring the hub or the app. It does work well after you put in a little time, the device is very aesthetic, and works very well for my cat so 4/5. -1 for unnecessary complications, however they can all be addressed with a little additional time, money, and patience & I the end result is absolutely worth it.
Bahri Nour –
Produit arrivé rapidement, et correspond a nos attentes !Installation super facile pour une création de 2 profils différents, l’application nous aide comme il faut , l’accès avec la puce électronique du chat est extraordinaire. Nous avons 3 chats et 2 d’entre eux étaient puni depuis quelques mois a cause de la dernière arrivée étant une gloutonne . Ce produit nous sauve vraiment !
John D. –
I bought two of these, one for my 11 year old cat that suddenly stopped eating the dry food we keep out, and he became anorexic. He lost 5 pounds which needed to be gained back as quickly as possible for his survival. Coincidentally our other cat become obese. For Cat 1, we need to feed him a high protein wet food diet so that he gains weight, and for Cat 2 we switched to a dry food with fiber so she can lose weight.We needed a way to ensure that the skinny cat only eats the food to fatten him up, and the fat one only eats the diet food. The Sure Feeder works great for that! Each cat eats only what they are supposed to, and both feeders work flawlessly. FYI I have not experienced the problem that others have mentioned regarding one of the cats sneaking behind and eating the other’s food – but YMMV.I had one opportunity to call their customer support in the UK (I am based in Dubai), and they were fantastic. One of the feeders had a glitch with a red light blinking and no action, and it was fixed with a simple reboot. But the personal service I received was really terrific.Overall I – and my two cats – have had nothing but positive experiences. If you are in a situation similar to mine, I recommend that you give this a try.
Carsten Siemsen –
Von der Qualität hochwertig, nur leider wollten meine katzen da nicht drunter. schade
Catherine A McAllister –
Easy to activate both of my cats to their individual feeders. We’ve had these a few months now and It’s made my life so much easier. Both of my cats are on different diets so we needed a way to feed them separately.I was hesitant because of the price but I have no regrets. This is a wonderful solution!
Sonia Rosati –
Proprio quello che mi serviva, così che il mio gatto possa mangiare quando vuole senza che i miei cani ripuliscono la ciotola…..